On our website, we use the LinkedIn Insight tag from LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LinkedIn”) for conversion tracking (visitor activity analysis) and retargeting (playing personalised advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and allows the following information to be collected for that cookie: metadata such as IP address, time stamp and page events (e.g. page views). These cookies have a limited validity. If you visit certain pages on our site and the cookie has not expired, we and LinkedIn may recognise that you have clicked the ad and been directed to that page.
The LinkedIn Insight tag also allows LinkedIn to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent), and time stamps. This data is transmitted to LinkedIn, encrypted, IP addresses are truncated, and the direct IDs of LinkedIn members are removed within seven days to pseudonymise the data. This remaining pseudonymised data is then deleted by LinkedIn within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregate reports about the site’s target group and ad performance. LinkedIn members can control the use of their personal information for promotional purposes in their account settings.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked our adverts and were forwarded to a page equipped with a conversion tracking tag.
If you are in a country in the European Union, European Economic Area, or Switzerland, LinkedIn Ireland Unlimited Company will be the controller of your personal data provided to, or collected by or for, or processed in connection with LinkedIn´s Services. However, your data may be transmitted to a LinkedIn Server in the USA. For these cases, LinkedIn has states that it ensures that personal data is protected during such transfers. LinkedIn relies on European Commission-approved Standard Contractual Clauses. In addition, LinkedIn is an organization self-certified under the EU - U.S. Data Privacy Framework and is therefore covered by the adequacy decision within the meaning of Article 45 GDPR of the EU Commission for data transfers to the USA of July 10, 2023, cf. Data Privacy Framework. For further information, please visit: LinkedIn Privacy Policy and EU/EEA, UK, and Swiss data transfers | LinkedIn Help.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can prevent the use of cookies by third-party providers by visiting recognised opt-out websites, e.g. https://www.networkadvertising.org/choices/ or www.aboutads.info/choices, and implementing the additional opt-out information stated there. For more information about cookies and LinkedIn’s privacy policy, please visit: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy
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