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Marketing Manager (f/m/d) - Nordics

Hybrid
  • Helsinki, Uusimaa, Finland
Marketing & Communication

Job description

­čÜÇ We are growing. Will you grow with us?


At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing & Communication Team.


As a Marketing and Operations Manager (f/m/d) in the Nordics, you will be an essential addition to the Instagrid team, actively contributing to our global growth. Moreover, your efforts will be instrumental in expanding our presence across all countries in the Nordic region, making a significant impact on our global journey to success.


In this integrated role, you will:

  • Develop, coordinate, and execute localized marketing strategies and initiatives aligned with the instagrid brand.
  • Gather market insights and data within key industries and use this information to shape and inform localized content and campaigns.
  • Translate product positioning into compelling marketing messages that resonate with the local target audience and industries.
  • Manage, create and adapt engaging, market-specific content across various formats and touchpoints, encompassing social media, email marketing, customer case studies, PR articles, and trade fair materials.
  • Ensure the availability of localized sales support materials, including brochures, sales decks, and other collateral, to empower the sales force and key external stakeholders (customers, prospects, trade organizations).
  • Identify and leverage local marketing channels to enhance market awareness and generate leads through online and offline campaigns, focusing on acquiring, nurturing, and engaging customers.
  • Manage the local marketing budget and analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact.
  • Organize and participate in trade fairs and exhibitions, ensuring successful instagrid representation and the promotion of our products and solutions.
  • Contribute to global marketing efforts and engage in knowledge exchange across markets to shape the future of instagrid within the local region and worldwide.

Job requirements

  • Bachelor in marketing, communications, or a related field.
  • Few years of marketing experience in one of our segments (Construction, Film & Media or Emergency services), supported by a proven track record.
  • Experience in one of our verticals, such as construction or film&media, is a must
  • Flexible, positive attitude with entrepreneurial hands-on drive and growth-driven spirit.
  • Strong communication and influencing skills in English and at least in one Nordic language, if multiple it is considered as a big plus.
  • Experience with marketing automation platforms, tools and content management systems.
  • Familiarity with social media management.
  • Understanding of CRM systems (e.g., Salesforce) and data analytics.


What we offer

  • a dynamic environment in a fast-growing structure with a very flat hierarchy
  • the opportunity to join a company at the cutting edge of its field
  • a laptop and a cell phone (Iphone or Samsung)
  • 30 days paid vacation

At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each otherÔÇÖs opinions to achieve our common goals.

We are looking forward to receiving your application!

Hybrid
  • Helsinki, Uusimaa, Finland
Marketing & Communication

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Hybrid
  • Helsinki, Uusimaa, Finland
Marketing & Communication