Segment Marketing Manager - Entertainment

Pure instant power. Anywhere. We have created the world’s most advanced portable power supplies, bringing freedom to the way our customers work. With you we want to shape a world where advanced technology meets environmental responsibility and create lasting impact. We are working from all over Europe and the US, whether onsite, hybrid or fully remote. Driven by our curiosity and the desire to leave tomorrow's world cleaner than we found it yesterday. Join us in transitioning away from combustion generators to a cleaner alternative for fast, measurable, and real outcomes. What we’ve achieved so far is just the beginning. 🚀

At Instagrid you enable a more sustainable future by shaping our Instagrid brand and spreading awareness for our purpose to liberate clean energy now. Making it possible for professional workers worldwide to replace combustion generators and creating safer workplaces for them today as well as making the world a cleaner place tomorrow.

POSITION SUMMARY:

As the Segment Marketing Manager for the entertainment segment at Instagrid Inc., you will play a pivotal role in establishing our brand as a prominent player in the film and media and event industries. Your mission will be to develop and lead the marketing strategies tailored for these key verticals. Working closely with the product, marketing, and sales teams, you will craft and execute campaigns to enhance Instagrid’s presence and visibility.

JOB RESPONSIBILITIES:
In this dynamic role, you will actively partner with the product, marketing, and sales teams to:

• Develop and lead marketing strategies for the film and media and event verticals, ensuring a cohesive and compelling brand narrative.
  
• Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade event materials.
  
• Collaborate within a cross-team environment to execute effective campaigns online and offline.
  
• Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.
  
• Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.
  
• Actively participate in identifying and organizing trade events and exhibitions to showcase our cutting-edge products and solutions within the segment.
  
• Research and engage the film and media and event verticals to better understand potential Instagrid customers and create effective marketing and advertising materials.

• 7+ years of marketing and sales experience in film & media and/or event verticals
• Flexible, positive attitude with entrepreneurial hands-on drive and spirit
• Adaptability and a growth-driven mindset
• Strong communication and influencing skills
• Experience with marketing automation platforms and content management systems
• Proficiency in the latest marketing tools
• Understanding of CRM systems (e.g., Salesforce) and data analytics
• Ability to travel as required

What we offer

• A dynamic environment in a fast-growing structure with a very flat hierarchy

• The opportunity to join a company at the cutting edge of its field

• A competitive salary with a fixed and variable component

• 25 days paid vacation

• Generous health care package

• 401k with 3% company match

At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.

We are looking forward to receiving your application!