Segment Marketing Manager (US)

🚀 We are growing. Will you grow with us?

At Instagrid, we work together to make the world a little bit better. We have a strong, innovative product, a motivated team and a clear vision. What we are missing? YOU! To continue our success story, we are expanding our Marketing & Communication Team.

POSITION SUMMARY:

As the Segment Marketing Manager for the construction and industrial segment at Instagrid Inc., you will play a pivotal role in establishing our brand as a prominent player in this industry. Your mission is to develop and lead the marketing strategies tailored for this key vertical. Working closely with the product, marketing ,and sales teams, you will craft and execute campaigns to enhance Instagrid’s presence and visibility.

JOB RESPONSIBILITIES:

In this dynamic role, you will actively partner with the product, marketing, and sales teams to:

• Develop and lead the marketing strategies for the construction and industrial segment, ensuring a cohesive and compelling brand narrative.
• Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade event materials.
• Collaborate within a cross-team environment to execute effective campaigns online and offline.
• Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.
• Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.
• Actively participate in identifying and organizing trade events and exhibitions to showcase our cutting-edge products and solutions within the segment.
• Research and engage the construction and industrial segment to better understand potential Instagrid customers and create effective marketing and advertising materials.

EDUCATIONAL REQUIREMENTS:

• Bachelor’s degree in marketing, communications, business or related field

EXPERIENCE / SKILLS / TRAINING:

• 7+ years of marketing and sales experience, preferably in the construction/industrial industry
• Experience working for a construction/industrial company or supplier desired
• Flexible, positive attitude with entrepreneurial hands-on drive and spirit
• Adaptability and a growth-driven mindset
• Strong communication and influencing skills
• Experience with marketing automation platforms and content management systems
• Proficiency in the latest marketing tools
• Understanding of CRM systems (e.g., Salesforce) and data analytics
• Ability to travel as required

What we offer

• a dynamic environment in a fast-growing structure with a very flat hierarchy
• the opportunity to join a company at the cutting edge of its field
• a laptop and a cell phone (Iphone or Samsung)
• 25 days paid vacation

At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.

We are looking forward to receiving your application!